The last time we dispatched our postcards coincided with a period when others in our sector were also reducing their mailing efforts.
Having managed the postcard program single-handedly for over 5 years, retaining clients was challenging and required significant effort. The decision to end the program came when USPS altered their Every Door Direct Mail (EDDM) usage. However, upon returning to Fresno, I’ve observed a renewed need for this service.
